Hormozi argues there are only four ways for a business to get leads:
Solve a small problem for free to prove you can solve the bigger problem for money. 100m leads pdf by alex hormozi link
For those struggling to see results, Hormozi's "Rule of 100" provides a benchmark for effort: Hormozi argues there are only four ways for
To get "engaged leads"—people who actually show interest—Hormozi suggests creating a . 100m leads pdf by alex hormozi link
It should be so valuable that you could charge for it. 3. The "Rule of 100"
Once the "Core Four" are optimized, you scale further by leveraging other people: Encouraging referrals. Employees: Building an internal outbound team. Agencies: Outsourcing specific advertising channels.
Paying platforms to guarantee reach to a specific audience. 2. The Lead Magnet Mastery