Ben Settle - Email Players 1 - 15 !!top!! -

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include:

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails: Ben Settle - Email Players 1 - 15

A central pillar is the "daily email" habit. Settle argues that if subscribers like your content, they can't get enough of it; frequent mailing establishes authority and keeps your brand top-of-mind. The early issues of Email Players focus on

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Instead of trying to please everyone, these issues

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques