Pertamina typically utilizes various weights including Light , Regular , Medium , and Semibold to create a clear visual hierarchy.
At physical SPBU (Stasiun Pengisian Bahan Bakar Umum) locations, the signage follows strict Corporate Visual Identity (CVI) Guidelines .
Understanding the is essential for designers, brand enthusiasts, or business owners looking to align with Indonesia's largest fuel network's visual identity. The typography used by Pertamina isn't just a random choice; it’s a carefully selected set of fonts designed by Landor Associates to convey reliability, modernity, and professionalism. Primary Brand Typography