The dissemination led to massive investigations, with nearly 500 people investigated for the possession and distribution of material involving a minor.

It was one of the first documented cases of non-consensual image sharing in the internet era.

The original video was an amateur recording of a 15-year-old girl, Chiara, and her slightly older boyfriend. In the footage, Chiara is visibly hesitant, famously saying, "No, mi vergogno" (No, I'm ashamed), while her boyfriend reassures her that the video is only for them and will be deleted immediately.