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: Design for the person who will actually use the work, not just the client paying for it.

Sameness : It is possible to maintain a consistent brand identity without making every single element look identical. how to by michael bierut pdf upd

New and used copies can be found at AbeBooks and Strand Book Store. : Design for the person who will actually

First published in 2015, How To is a career retrospective that covers over 35 years of Bierut’s work at and Pentagram . Rather than just displaying finished logos, Bierut walks readers through the messy, iterative process of 36 specific projects. Key highlights include: First published in 2015, How To is a

: Detailed deep dives into projects for clients like Saks Fifth Avenue , the New York Jets , Mastercard , and the Hillary Clinton 2016 campaign .

You can find both physical and digital editions at various retailers. Digital versions are often available for around .