The font is designed to radiate a "warm yet confident" appearance.
Developed to unify the brand's voice across digital and physical platforms, this font embodies the company's shift from a product-focused manufacturer to a lifestyle-oriented mobility partner. The Philosophy of Hyundai Harmony hyundai harmony font
The font works in tandem with other brand elements to create a cohesive image: The font is designed to radiate a "warm
Launched in 2016 and developed in collaboration with HvD Fonts , the typeface is divided into two primary subfamilies to ensure clarity across all mediums: Hyundai Sans Text Primary Use Headlines, subheadlines, and quotes Body copy, footnotes, and legal text Design Focus Compact, strong, and high x-height for visual impact Refined legibility and economy in smaller sizes Key Detail Geometric skeleton for a timeless look Traditionally styled "a" for easier reading Key Technical Principles: and quotes Body copy
The font's structure is built on a timeless geometric foundation that allows it to be "silent" when necessary but "loud" for impactful headlines.