Hyundai’s focus on typography is not new. The company has a long history of using custom fonts to differentiate itself in the crowded automotive market:

The is a bespoke typeface commissioned by the Hyundai Motor Company to serve as a visual cornerstone for its global brand identity. Standing for "Hyundai Harmony Modern," this typeface was engineered to embody the brand's core values of innovation, progress, and customer-centric harmony. Design Philosophy and Aesthetic Roots

: The typeface is built on fundamental geometric figures, giving it a modern and innovative appearance.

: A consistent pace between characters creates a balanced flow, contributing to its "harmonious" name. Technical Specifications and Usage