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Content creators used this specific day to tell stories through their clothing choices. Instead of a simple outfit reveal, the style content of early 2023 focused on the process : the skincare routine, the choice between two pairs of shoes, and the final "vibe check." This humanized fashion, making high-style feel attainable for the average viewer. 3. Sustainability and "Rewearing"

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The date 23/02/14 marked a peak in the "Get Ready With Me" (GRWM) era on platforms like TikTok and Instagram. Fashion content transitioned from static photos to Content creators used this specific day to tell