Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Here

Comprehensive Guide to Marketing Analytics: Strategic Models and Metrics by Stephan Sorger

Metrics focused on profitability and support to measure the ultimate success of marketing efforts.

Sorger’s text is structured into twelve chapters that cover the full spectrum of marketing decision-making. 1. Foundational Insights

Applying specific pricing techniques to optimize revenue and assess price elasticity.

Models for selecting the most effective distribution channels and allocating advertising budgets across various programs. 4. Results & Reporting

Advanced techniques like conjoint analysis to determine which product features drive the most value for customers. 3. Operational & Strategic Optimization