: Dedicated sections address the role of sustainability and corporate social responsibility within the supply chain.
: Chapter 4 is significantly updated to explore how retailing is evolving in the 21st century through various distribution networks. : Dedicated sections address the role of sustainability
At the heart of the textbook is the concept of , defined as the difference between the value the final product has for the customer and the total cost incurred across all supply chain stages. The primary goal for any manager is to maximize this net value through three key decision phases: The primary goal for any manager is to
: Long-term decisions regarding the structure of the supply chain. Core Framework and Objectives
The 7th edition of by Sunil Chopra continues to be a cornerstone for understanding the strategic framework of modern logistics. This edition emphasizes the "managerial levers" that firms can use to improve performance across various stages. Core Framework and Objectives